Web Content Creches Crunched
The Wall Street Journal is at it again. Earlier in the week Jason Fry speculated on the fate of blogging. Today Lee Gomes delves into the mysterious world of Internet entrepreneurs and their obsession with SEO (search-engine optimization), or spamming, as some prefer to call it.
The central point of the article is that “original content” in many websites is really junk copy churned out by sweatshop writers who are paid peanuts to produce highly-targeted pieces. The purpose is to bait Google with hooks laden with keywords. The resulting traffic then dutifully clicks on the contextual ads making money for the owner. Repeat this process hundreds of times and you have a lucrative business which largely runs itself.
These “content creches”, as I’ve called them, exist all over the Internet. They’re not new. Back in the 1990s “entrepreneurs” used static websites to accomplish the same thing. Now blog platforms are used because of the ease with which they can be updated.
In the interests of scientific inquiry, Lee gets out of his executive chair at WSJ and trundles over to backstreet Webtown looking for “writing” work.
Well, if you haven’t done this yourself, you’ll enjoy this article. If you’ve ever tried “bidding on projects” at one of the online word brokers, you may not want to be reminded of the process.
Yours truly has stepped out on this trail in the past. One job offered $250 a month to write six financial posts a week. No guidance was given or sources recommended. Churned copy was fine, so long as the piece banged on about mortgages, factoring, credit cards etc. As a full-time professional writer I found it impossible to do this, so pulled out before I even started.
So, how did Lee fare?
I managed to get underbid on numerous jobs before snaring one from a Web entrepreneur I would come to know as “Whirlywinds.” I would have to write 50 articles, each 500 words long. Topics to be assigned. Pay: $100. For everything.
My first assignment came a few days later. “The topic would be ‘colloidal silver,’ ” Whirlywinds informed me. But then he added a caveat: “Please EXCLUDE any negative comments, as I sell this product online.”
Colloidal silver is one of those bits of medical quackery that thrive on the unregulated Web. I told Whirlywinds I’d rather pass.
That captures the essence of the trade perfectly. It’s the mass production end of the process: more Henry Ford than Mr Rolls and Mr Royce.
Content creches, like anything else, can be good or bad or indeterminate. At the high-end of the business there are some excellent information publications. I have around 15 myself. One of my most popular is Royal Anecdotes which chases news about Royalty from a slightly cheeky angle. So successful is it that it’s spawned Aristocracy Anecdotes – Amusing Tales of Toffs Past and Present.
The key feature of the better content creches is that the writer enjoys the process, deals honestly with readers, and provides value for the clicks which pay the bills. It helps if the writer owns the permalinks too.
Back to Lee: “My job, it became clear, was to make enough small changes to the text for Whirlywinds to be able to pass it off to search engines as his own. Which is, in fact, what most of the ‘original content’ on these sites turns out to be: cut-and-paste jobs with superficial modifications. At $2 an article, tops, that’s all anyone can afford to provide — even in India and Eastern Europe, where most of this work gets done. My conscientiousness with the first piece was, in retrospect, comical.”
But then he zeroes-in on the main “culprits”: “My beef, actually, is with the search engines and the economics of the modern Web. Google, for example, says its mission is ‘to organize the world’s information and make it universally accessible and useful.’ The way that’s written, one thinks perhaps of a satellite orbiting high above the earth, capturing all its information but interfering with nothing.”
Content creches are an occult compact between Google (mostly) and the “entrepreneurs” who deliver the content and clicks which enrich both sides in the equation.
It can be done well, though. And that’s the task of real writers like Lee Gomes and others. Content creches shouldn’t just be written off as downmarket rags swindling the world of its money. The Wall Street Journal is, after all, a content creche in print, put together for its advertisers to drape their wares around the information.
Where’s the difference? The WSJ makes good copy, that’s all.






in xchange for one of those chocolate rum balls? (and a bottle of rum? )



















Given the incompetent fools in charge right now, I have no trouble believing this to be true. How is it any dumber than banning water bottles from airlines?
Comment by Rob — 3/30/2007 @ 12:17 pm
This has to be a gag. They can pry my copy from my cold dead fingers.
Comment by Improbus — 3/30/2007 @ 12:19 pm
We have recently detained an Iranian National from leaving the US with a bootleg copy of TRON. So this may be bigger than we original considered. If you are a true American Patriot you should turn in any and all copies of TRON to your nearest Federal Office. Support the troops, do it now.
Comment by Agent Lirpa Sloof — 3/30/2007 @ 12:26 pm
So does this mean cause my name is “Tron” and I have several copies (all legit) of the movie, I have to turn myself in also.
Oh what to do, what to do…….
Comment by Tron — 3/30/2007 @ 12:32 pm
“…said FBI agent Lirpa Sloof”
and what is Lirpa Sloof spelled backwards?!?!?
Comment by T-Rick — 3/30/2007 @ 12:35 pm
so does this mean that since we cant buy it anymore that its legal to make backups / etc since you CANT BUY IT at any price ?
or is this one of those - they look back at your credit card and see that you got it - then come to your house to take your copy and (if you are lucky) give you a coupon to buy another disney film dvd for free…
Comment by Lokam Turner — 3/30/2007 @ 1:14 pm
That makes no sense. How is making disney turn over the copies they have going to make any difference when there are plenty of copies owned by individuals, video stores, and libraries?
Comment by Michael — 3/30/2007 @ 1:15 pm
That makes no sense. How is making disney turn over the copies they have going to make any difference when there are plenty of copies owned by individuals, video stores, and libraries? I mean, the government is dumb, but it isn’t THAT dumb.
Comment by Michael — 3/30/2007 @ 1:15 pm
I read the sight with some regularity. It should be noted that this was in the Fiction section on Kuro5hin. What scary is how long we’re all sucked into believing this because it is so plausible that the current administration would do something like this.
Comment by Eric Bardes — 3/30/2007 @ 1:18 pm
To use this obvious April’s Fools prank (FBI Agent Lirpa Sloof) to forward your cause that the current administration are “Complete Fools” pretty much proves either you will use anything to attack the administration or you were stupid enough to believe the story in the first place.
Comment by Gig — 3/30/2007 @ 1:21 pm
It seems that those tanks are currently being deployed in Iraq.
Also the lightcycles were slated to be marketed but were recalled before reaching the shops by the same people that killed the electric car.
But the funny costumes are IN next Fall…buy one now before stocks run out.
Comment by JoaoPT — 3/30/2007 @ 1:42 pm
Now I might be a bit naive, but I’m assuming that a story that is marked as “fiction” is probably fictional and not true. But that is just me.
Comment by jccalhoun — 3/30/2007 @ 1:56 pm
#10 - This administration deserves all the attacking it gets. It is the most vile, evil, corrupt government in the history of the world.
Comment by Rob — 3/30/2007 @ 1:58 pm
Well researched, nicely presented. Where, oh where is Orson Wells when we really need him?
Comment by BubbaRay — 3/30/2007 @ 2:05 pm
5, 10,
Yes, I knew it was a bullshit story, but note I even called it BS when I posted it. Why can’t I have a little fun with it too? The bigger question (as John added) is why the strange timing? Did they want to get ahead of the pack that quickly?
Comment by Smartalix — 3/30/2007 @ 2:09 pm
Meanwhile, most of the ‘net can’t tell that JCD’s “Apple should drop the iPhone” column is 4/1 fodder.
Comment by James Hill — 3/30/2007 @ 2:14 pm
Sometimes I think this administration just floats every idea they can think of, let the people decide how believable it is before they act. Remember the weapons scare about CUBA, was it bolton who pushed that one? Maybe it was true and was stopped or maybe no one believed it and it disappeared. I’m sure I could find other occurances of this type of thing.
Comment by Matthew — 3/30/2007 @ 3:19 pm
Did anyone start reading the article from the TOP of the page?
Homeland Security Classifies TRON as “Sensitive”
By ewhac in Fiction
Thu Mar 29, 2007 at 11:29:57 AM EST
Gee…ya think it’s an April Fool’s if it’s in the FICTION category?
(albeit, a dumb, and early, one that everyone’s called BS on.)
Comment by JC — 3/30/2007 @ 3:31 pm
They forgot to get them back from Netflix. Uh oh. Homeland Insecurity isn’t reading DU, is it?
Comment by TJGeezer — 3/30/2007 @ 6:25 pm
TRON was supposed to be Al Gore’s favorite movie, yes? Maybe they’re just being mean to him.
Comment by David — 3/30/2007 @ 7:32 pm
#13 You need to study more history.
Comment by GigG — 3/30/2007 @ 7:55 pm
It was a GREAT story, yet; it MAY or MAY NOT happen…
and the masses respond!?!?!?!?!?!?!?!?!?!?!??!????????
There is SO much BS here that it NEARLY astounds me ya’all have FALLEN FOR IT…
POOP!
POOP!
[Remainder edited for brevity, but there was a lot of POOP! in this comment.]
Comment by U PEE POL — 3/30/2007 @ 8:28 pm
#22 U PEE POL very interesting, by my count you missed a POOP! Remember with low flow toilets, you all ways flush twice.
Comment by noname — 3/30/2007 @ 8:46 pm
Will someone please clean this poop mess. Looks like a toddler walked diaperless around here.
Comment by pedro — 3/30/2007 @ 11:02 pm
Someone needs a diaper change.
Comment by nanny — 3/30/2007 @ 11:20 pm